Do’s and Don’ts of Social Media Marketing for Schools
Smart tips every Nigerian school must follow in 2025
✅ Do’s
- Keep consistent branding across all platforms
- Share student success stories & testimonials
- Use engaging short videos and reels
- Respond quickly to parent questions and feedback
❌ Don’ts
- Post without proofreading content
- Ignore parent concerns or negative comments
- Overuse generic stock photos
- Spam followers with irrelevant content
Key Stats for 2025
70% of Nigerian parents check a school’s Facebook page before visiting
65% of parents prefer WhatsApp updates from schools